How Small Companies Can Win Big

The world of business has gone global, which has led to Goliath corporations. However, if you are a small business owner, don't despair: The same advancements that gave the corporations their edge can give you an edge too, even in head-to-head competition. Here are some of the tools that small companies have that can help them win big.


Are you looking for a way to get your business name out there to people in your area? Social media could be your answer in three different, and important, ways: through prompt customer service, through determining the need that drives innovation, and through automation of tasks. Let's take a look at each of these:


One distinct advantage that small businesses have over large corporations is the speed at which they can get things done. This is an important advantage to have, given the speed at which the customer expects to receive an item or a service and the many options customers have for obtaining the products they desire.

Larger corporations have more people who are part of the decision-making team. What this means is that, for every innovative idea, a group has to meet to determine the direction in which to take the idea. Then another group needs to decide how much the idea will cost and whether it fits into the company's long-term plans. Then another group has to decide where the money is going to come from.

With every step toward development, there are meetings that must take place, followed by more meetings to make sure every department is on the same page, followed by more meetings in which department heads explain what their team's role will be in development. 

Wouldn't it be easier just to take the idea and run with it? With fewer departments and fewer people having a say in the matter, you can.


With technology and speed come innovation. And what innovation brings is the opportunity to win big. Each year, the publication Fast Company honors its list of the world's most innovative companies. Here is a look at three of those companies from the past two years' list of honorees.

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If innovation is the key, how can you use it to unlock the door to greatness? Learn more about how your small businesses can win big at Asia's largest experiential conference, Corporate Innovation Summit 2020.